Interstate Batteries

The Challenge

  • Finding the right booth size
  • Limited budget
  • Creating a retail environment
  • Attracting target market

The Solution

  • Increasing booth size from 10x20 to 20x20
  • Rented the hardware
  • Customized graphics replicating the inside of a store
  • Pre-show promotions reached top decision makers
  • Conference room for on-site meetings

The Exhibit