National Breast Cancer Foundation - Case Study

The Challenge

  • Outdated look
  • Logo fails to communicate full scope of NBCF
  • Client specific goals
    • World-wide reach
    • Create awareness
    • Mission to provide free mammograms
    • Client signature
  • All collateral needed to be updated

The Solution

  • New look
  • New logo designed to reach goals
    • World-wide mission communicated through use of globe
    • Create awareness with pictures of women in all walk of life
    • New identity that provided strong brand recognition
    • Mission included in collateral to provide free mammograms
    • Client signature
  • All collateral was updated

The Collateral