National Breast Cancer Foundation - Case Study

The Challenge

• Outdated look
• Logo fails to communicate full scope of NBCF
• Client specific goals
  • World-wide reach
  • Create awareness
  • Mission to provide free mammograms
  • Client signature
• All collateral needed to be updated

The Solution

• New look
• New logo designed to reach goals
  • World-wide mission communicated through use of globe
  • Create awareness with pictures of women in all walk of life
  • New identity that provided strong brand recognition
  • Mission included in collateral to provide free mammograms
  • Client signature
• All collateral was updated

The Collateral