National Breast Cancer
Foundation - Case Study
The Challenge
- Outdated look
- Logo fails to communicate full scope of NBCF
- Client specific goals
- World-wide reach
- Create awareness
- Mission to provide free mammograms
- Client signature
- All collateral needed to be updated
The Solution
- New look
- New logo designed to reach goals
- World-wide mission communicated through use of globe
- Create awareness with pictures of women in all walk of life
- New identity that provided strong brand recognition
- Mission included in collateral to provide free mammograms
- Client signature
- All collateral was updated
The Collateral
